Where in the past news was restricted to whatever newspaper editors wanted to fit in their column inches, and goal footage was a precious commodity sought after on TV, the Internet has allowed for as much news and footage as rabid fans can lap up.
One site which I feel exemplifies this is 101 Great Goals .
The website links to clips of goals scored from all around the world that are uploaded on various video hosting websites like YouTube.
Updated almost daily, it's a great resource for interesting incidents and goals from matches as big as England v Brazil, to obscure ones like Iraq v Azerbaijan.
This valuable repository of links allows any web user to view any important goal scored whenever he feels like it. This is a sharp contrast to how goals are shown in the traditional media, ie on television.
On channels like ESPN and Football Channel, the goals are shown on highlights programmes, or on news programmes like SportsCentre. This means that viewers can only see the goals at predetermined times, and only the goals which the channels see fit to showcase.
This shows that the new media offers an incredible amount of choice for the user - to view exactly what he wants, when he wants.
Celebrating this uniqueness of the new media is what we should be aiming for in SIWM.
