Traditionally, football discussion has always been done face to face.
With your friends at the coffee shop, with your drinking buddies at the pub, even with complete strangers you meet and strike up a conversation with over a common interest.
But the new media has let us talk football with anyone, anywhere.
Take the comments made on this compilation video of striker Ruud van Nistelrooy's goals, on YouTube, for example.
Here are just a selection:
benharris4675: His best days were at United and is one of the best strikers United have EVER had. Legend forever.
MrSuperTai: das ist die überraschung der saison 09/10 auf der ganzen welt. sogar mein deutsch lehrer fand dies höchst erstaunlich. der spieler hat auf jeden fall qualitäten und wird den HSV bis an die spitze führen.
91Laurens91: Eindelijk weg bij Madrid. Hij verdient te spelen bij een topploeg. nu HSV !!
Don't understand these comments? Exactly my point. It's fascinating how people from all over the world congregate on one video to share their comments, allowing us, if we can hurdle the language barrier, to talk football with someone in Germany, for example.
The sheer array of people that you can now talk to about football, on videos, on forums, or on the other countless aspects of new media, is yet another way in which the new media has altered football's landscape irrevocably.
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