New Media Too Soon?

The new media has changed the way football is broadcast, but is it too soon to use the Internet exclusively to show football matches?

In October last year, the World Cup 2010 qualifier match between England and Ukraine was only shown in the UK on the Internet, through a stream that viewers had to pay to see on Ukraine v England.com.

I think this was a potentially revolutionizing move, possibly changing the way football is viewed in the world, but it was marred by technical problems like slow, buffering streams and poor video quality.

I feel that this was an interesting step for new media football broadcasts, but technical issues will likely always be present and at the end of the day, many people want to watch matches on the comfort of their sofas or in bars and pubs, rather than just over a cramped monitor.

An interesting idea, but ultimately, perhaps a failed venture for football in new media.