The title is a slight exaggeration, but for £50, or SGD$110, a year, anyone can become a owning member of Ebbsfleet United, a football club in England.
This is due to MyFootballClub. By paying that amount of money, cash is generated, and was used in 2008 to purchase a controlling share of Ebbsfleet United, effectively becoming the owner of that football club.
Each individual member can now vote on a variety of things, from which players get selected to play, to even the financial budgets set for the team.
This organisation stood out for me when it first hit the news a couple of years ago because it gave power, no matter how slight, to the individual.
Anyone from any part of the world can have a say in the operating of Ebbsfleet United.
New media was the key in this, allowing people to be connected with each other, and without the Internet it's hard to see how this could have taken place.
Yet another way in which new media has affected football.
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Hi Shea,
ReplyDeleteWoah, it's astounding that Ebbsfleet United is giving individuals some control over their team for just SGD$110.
If new media were not involved and people had to pay for controlling rights via snail mail, the cost would probably be higher as less people would pay. (As it would be more expensive and less convenient to pay through snail mail.)
Indeed, new media's convenient and cheap facilitation purpose have furthered many business initiatives.
Aubrey
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